B2B Digital Marketing & Content Specialist (French-speaking)

Role Purpose

You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.

What You'll Own

Geo Market Ownership

• Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.
• Build and maintain the marketing plan for your geos and their segments, adapting global campaigns for local relevance , language, channel mix, seasonality, and cultural fit.
• Monitor market developments, competitor activity, and client sentiment in your geos, feeding insights back to the team and leadership.
• Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.

Inbound Marketing, Content & Segmentation

• Coordinate and execute activities across channels; conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a global B2B higher education audience.
• Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.
• Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.
• Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.

Webinars, Events & Tradeshows

• Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.
• For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content, and manage technical execution.

Commercial Orientation, Reporting & Cost Stewardship

• Analyze the performance of your content and its contribution to inbound revenue, using data to inform your decisions.
• Report regularly on agreed KPIs for your geos and flag risks or underperformance early.
• Obtain and compare price quotes before commitment, track spend against plan, and escalate all spend decisions to the Head of Global Marketing.